Gulf Coast Cruise Line · Gaming & Hospitality · New Orleans, LA · 16 weeks
Onboard revenue analytics deployed across 8 vessels
Gulf Coast Cruise Line couldn’t track revenue by vessel, which blocked their ability to manage onboard sales effectively. We developed a real-time analytics platform that tracked food and beverage, excursions, and spa revenue across 8 ships. This uncovered $2.1 million in upsell opportunities and cut inventory waste by $380,000 a year.
Challenge
The revenue team couldn’t track onboard revenue in real time. Data from food and beverage, excursions, and spa came from separate systems on each ship and was manually combined into weekly Excel reports. By the time these reports were ready, the voyage had ended, and any chance to act had passed.
Outcome
By week 16, we had real-time analytics running on all 8 vessels. The revenue team used this data to pinpoint $2.1M in annual upsell potential by mapping underperforming revenue categories to specific routes. We cut inventory waste by $380K a year by adjusting provisioning to match demand patterns unique to each voyage.
Results
- $2.1M Annual upsell opportunity identified
- $380K Annual inventory waste reduced
- 8 Vessels with real-time analytics
- 2 hrs Data transmission cycle
Before, we only got weekly reports after voyages were done. By then, it was too late to make any changes. Now, we get real-time updates and can jump in right away if something comes up.