Medical Device Company · Life Sciences · Minneapolis, MN · 12 weeks
Medical Device Company Analytics & BI case study
A medical device company preparing to launch a new orthopedic implant system lacked any commercial analytics setup. Sales leaders assigned territories based on spreadsheets and gut feel. We developed a commercial launch analytics platform that pinpointed $2.4M in territory optimization opportunities before the sales team made their first call.
Challenge
With only six months before launch, the company lacked any analytics setup. Territory assignments relied solely on geography and personal rep connections, ignoring procedure volume, competitive factors, and account potential. Leadership had no real-time data to track launch success.
Outcome
We used analytics to redesign territory assignments, focusing reps on the accounts with the most potential. Within six months, these new territories generated 34% more revenue than before. This approach captured $2.4 million in additional revenue in the first year.
Results
- $2.4M Territory optimization opportunity identified pre-launch
- 34% Revenue outperformance vs. original territory assignments
- 8 weeks Platform delivered before commercial launch
- 100% Launch performance visibility from day one
Before, we were just using spreadsheets and gut instinct to plan our commercial launch. Thinklytics created an analytics platform that pinpointed the real opportunities. Using their insights to set new territories, we outperformed our original plan by 34% in the first six months.