Growth-Stage SaaS Platform · Technology & SaaS · San Francisco, CA · 8 weeks
Growth-Stage SaaS Platform Data Foundation case study
A growth-stage SaaS company faced confusion with five different ARR numbers used by finance, sales, product, and the board, causing a $2.1M gap. We created a certified revenue metric layer that standardized definitions and aligned all teams on one reliable ARR figure for board reporting.
Challenge
Finance, Sales, and Product each reported ARR using different data sources: billing, CRM, and usage logs. Their methods made sense individually, but the numbers didn’t match. This inconsistency confused the board and left the CFO unable to provide clear answers. We had to unify the approach and create a single, reliable ARR calculation.
Outcome
We identified and fixed a $2.1M discrepancy in ARR by standardizing all teams on one certified metric layer. This cut board reporting prep from three days to four hours. At the next board meeting, the CFO presented a single ARR figure backed by full data lineage. The metric layer also served as the core data source for the Series C data room.
Results
- $2.1M ARR discrepancy resolved
- 3 days to 4 hours Board reporting preparation time
- 5 to 1 ARR definitions consolidated to single certified source
- Series C Metric layer used as data room foundation
We used to track five different ARR numbers, and the board had basically stopped trusting any of them. Thinklytics worked with our three teams to agree on one definition and built the metric layer in eight weeks. That $2.1 million discrepancy is gone, and now the board is asking more useful questions.