Enterprise SaaS Company · Technology · Austin, TX · 14 weeks
Enterprise SaaS Company Data Foundation case study
A mid-market SaaS company was struggling with six conflicting ARR numbers across finance, sales, and the board, with a $1.4M gap between them. We developed a certified revenue metric layer that standardized ARR calculations and aligned all teams on one accurate figure for board reporting.
Challenge
Finance pulled ARR numbers from billing. Sales used the CRM. The CFO combined both in a spreadsheet. The board got a different figure from investor reports. The gap between the highest and lowest ARR was $1.4M on a $22M base. Meetings wasted time arguing over which number to trust.
Outcome
By week 8, we identified and fixed the $1.4M ARR discrepancy. We aligned all four reporting systems to display the same ARR number. This eliminated metric disputes in board meetings. We also expanded the certified ARR framework to include NRR, GRR, and churn, creating a consistent and reliable revenue metrics layer across the business.
Results
- $1.4M Revenue discrepancy resolved
- 6 to 1 ARR definitions unified
- 4 Reporting surfaces on one number
- 14 wks Full metrics layer delivered
For two years, we kept going back and forth over ARR in every board meeting. Thinklytics resolved that in eight weeks, and since then, we haven’t had any debates about metrics at the board level.