Question 1

How do you handle omnichannel attribution?

Accepted Answer

Multi-touch attribution at the customer level (anchored on resolved customer identity), with the channel-specific source-system extracts conformed at the silver layer. The hard part is the customer-identity resolution, not the attribution math.

Question 2

Can you work with Shopify, Magento, and major POS systems?

Accepted Answer

Yes. We have shipped retail analytics on Shopify, Magento, BigCommerce, NetSuite, Microsoft Dynamics, and the major POS systems. The data plumbing is consistent; the metric definitions are the bigger constraint.

Question 3

What does a retail BI engagement cost?

Accepted Answer

4-week current-state assessment then a 12-to-20-week phased build. Most engagements land at $140,000 to $420,000 for phase one. Senior-led delivery.

Question 4

Do you use Tableau, Power BI, or both?

Accepted Answer

Both. We are Tableau-certified and Power BI-certified, and we work with whichever tool the client already has invested in. For greenfield builds we discuss the choice on the merits; most decisions come down to existing tool investment and team skills.

Question 5

How is this different from a typical BI consulting firm?

Accepted Answer

Senior-led delivery (no junior consultants two years out of college on the SOW), fixed-price engagements (no hourly billing), and a metric-layer-first methodology that focuses on what your leadership team needs to trust the numbers.