B2B SaaS Company · Technology & SaaS · Austin, TX · 10 weeks
Product analytics foundation built
A B2B SaaS company with 1,200 customers lacked any product analytics. Their product team made feature decisions without real usage data. We built a product analytics system to track feature adoption, user engagement, and expansion opportunities. This foundation enabled the company to create a data-driven product roadmap and uncovered $1.8 million in potential expansion revenue.
Challenge
The product team picked features to build based on customer requests and gut feeling. They had no tracking to show which features customers actually used, who the heavy users were, or what behavior led to account growth. Meanwhile, the customer success team lacked any signals to spot customers at risk of leaving.
Outcome
We tracked adoption across 140 product events to understand how customers use new features. Using those signals, we built a product-qualified lead model that flagged 84 customers ready to expand, resulting in $1.8M in revenue within six months. We also cut the churn prediction window from 60 days to 14 days by analyzing product usage, giving customer success teams more time to act.
Results
- $1.8M Expansion revenue identified in first 6 months
- 140 Product events instrumented and tracked
- 60 to 14 days Churn early warning improvement
- 84 High-expansion-readiness customers identified
We had 1,200 customers but no clear idea which features they were actually using. Thinklytics got our product analytics up and running in 10 weeks. Their expansion model found $1.8 million in revenue in the first six months from customers we already had. It’s the best return we’ve seen on any data project.