Thinklytics

Marketing & Advertising Analytics

Analytics for marketing and advertising organizations. We unify campaign, attribution, and revenue data so leaders see what is working and what is not.

Topics

  • marketing analytics consulting
  • advertising data analytics
  • campaign attribution analytics
  • marketing BI consulting
  • marketing data foundation
  • marketing ROI analytics

What clients in this industry usually arrive with

  • Reporting can't be trusted, described as sales and finance numbers don't match or inconsistent KPI reporting. Resolved by Metric governance, data cleaning, master data management, data engineering.
  • Reporting takes too much work, described as automate monthly reporting or combine reports from multiple systems. Resolved by Executive reporting, integrations, ERP consolidation.
  • Employees waste time finding information, described as search internal company documents or find policies and procedures quickly. Resolved by Knowledge assistant, RAG, unstructured data platform.
  • Systems require manual handoffs, described as eliminate manual data entry between systems or automate approval workflows. Resolved by API integration, workflow automation, human review design.
  • AI projects aren't delivering value, described as measure AI ROI or AI pilot not moving to production. Resolved by Strategy, readiness assessment, AI PMO, adoption.
  • AI is too risky to deploy, described as AI confidential data protection or control AI agent permissions. Resolved by Governance, AI security, agent identity, evaluation.

Other industries

Start with the 30-day Analytics Truth Audit.

Frequently asked questions

Do you integrate with Salesforce, HubSpot, and ad platforms?

Yes. We build data pipelines from Salesforce, HubSpot, Google Ads, Meta, LinkedIn, and other marketing platforms into a unified reporting layer. We normalize attribution data across platforms so you can compare performance on a consistent basis.

Can you help with multi-touch attribution?

Yes. We build the data foundation required for multi-touch attribution models, including unified customer identifiers, touchpoint data normalization, and the reporting layer that connects campaign interactions to pipeline and revenue outcomes.

How do you handle data privacy and consent in marketing analytics?

We design data architectures that respect consent frameworks and privacy regulations including GDPR and CCPA. This includes consent data integration, data minimization, and anonymization where required.

How long does a marketing analytics engagement take?

Most marketing data foundation engagements run 8 to 12 weeks. We start with a 30-day Analytics Truth Audit that maps your current marketing data landscape and identifies the highest-value improvements.

Marketing analytics that connect spend to revenue.

Why marketing analytics projects fail.

What marketing and advertising clients ask before they engage.

Often paired with marketing and advertising engagements.

Your marketing data should tell a complete revenue story.

Data from ad platforms, CRM, and web analytics is pulled manually into spreadsheets

Do you integrate with Salesforce, HubSpot, and ad platforms?

Yes. We build data pipelines from Salesforce, HubSpot, Google Ads, Meta, LinkedIn, and other marketing platforms into a unified reporting layer. We normalize attribution data across platforms so you can compare performance on a consistent basis.

Yes. We build the data foundation required for multi-touch attribution models, including unified customer identifiers, touchpoint data normalization, and the reporting layer that connects campaign interactions to pipeline and revenue outcomes.

How do you handle data privacy and consent in marketing analytics?

We design data architectures that respect consent frameworks and privacy regulations including GDPR and CCPA. This includes consent data integration, data minimization, and anonymization where required.

Most marketing data foundation engagements run 8 to 12 weeks. We start with a 30-day Analytics Truth Audit that maps your current marketing data landscape and identifies the highest-value improvements.

Data analytics consulting for marketing and advertising organizations. Unify campaign, attribution, and customer data for clear ROI visibility.

Analytics consulting for marketing and ad agencies. Attribution, pipeline, and campaign data.

Marketing & Advertising We dig into your marketing and advertising data to find what’s actually working, and what’s just noise. Our goal? Help you spend smarter, target better, and get real results. We look at every channel, every campaign, and every dollar to make sure you’re not throwing money at guesses. It’s all about turning raw numbers into clear answers you can trust.

Marketing teams in 2026 are under pressure to prove ROI on every dollar. The problem isn't a lack of data. It's that the data is scattered across ad platforms, CRM, web analytics, and spreadsheets with no unified view. We build the data foundation that connects campaign spend to pipeline to revenue so your team can defend every budget decision with numbers that hold up.

What marketing and advertising clients ask before they engage.

We pull campaign, CRM, and revenue data into one spot. Simple.

We create dashboards that tell you exactly how your campaigns are doing and where your leads come from. No fluff, just clear info that helps you focus on what really matters.

We dig into the data to figure out who’s actually clicking and where your ad dollars make the biggest splash.

The 30-day Analytics Truth Audit identifies every attribution gap and manual reporting workflow that's costing your team time and budget clarity.