Data 360 Consultant
Data 360 consulting for unified customer profile architecture. Salesforce Data Cloud, Adobe RT CDP, Tealium, warehouse native CDPs, and governance.
What this service covers
- Data 360 consultant
- Customer 360 consulting
- CDP consulting
- unified customer profile
- identity resolution consulting
- warehouse-native CDP
Frequently asked questions
What is a Data 360 consultant?
A Data 360 consultant designs and implements the unified customer profile layer that combines first-party CRM data, behavioral data, marketing data, support data, and external sources into one identity-resolved view of the customer. Salesforce Data Cloud is one product in this space. Adobe Real-Time CDP, Tealium AudienceStream, and warehouse-native CDPs (Snowflake Cortex, Databricks Lakehouse) are others.
Is Data 360 the same as Customer 360 or a CDP?
The labels overlap. Customer 360 is the Salesforce brand for the unified profile. Data 360 is the broader practice that covers Salesforce Data Cloud AND warehouse-native CDP architectures AND identity resolution work that does not live inside any single vendor. Thinklytics works on the practice, not just one product.
What problems does Data 360 solve?
Three: (1) the same customer under multiple keys across CRM, billing, support, and marketing automation; (2) marketing teams unable to segment on real-time behavior because the data lives in 6 disconnected systems; (3) AI projects that fail because the identity foundation underneath is broken.
How is Data 360 different from a CDP-only build?
A CDP-only build buys a vendor product and accepts its identity model. A Data 360 build starts with the identity architecture, picks the right tooling per use case (sometimes a CDP, sometimes warehouse-native, sometimes both), and treats the unified profile as a long-lived data product.
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