Salesforce Data 360 Consulting
Salesforce Data 360, formerly Data Cloud. Identity resolution, calculated insights, real-time activation, and the governance layer it depends on.
What this service covers
- Salesforce Data 360
- Data 360 consulting
- Salesforce Data Cloud consulting
- Salesforce CDP
- identity resolution
- calculated insights
- Agentforce data layer
- Customer 360
- Austin TX Data 360 consultant
Frequently asked questions
Is Data 360 the same as Data Cloud?
Yes. Data 360 is the current name for what Salesforce called Data Cloud, and earlier Customer 360 and Genie. In the Agentforce 360 platform it is the System of Context: the unified, governed data layer Agentforce and the Customer 360 apps read from. In Q1 FY27 Salesforce reported Data 360 ingested 52 trillion records, up 136 percent year over year.
Is Data Cloud a CDP or a data platform?
Both. It is a customer data platform packaged as a real-time data activation layer. The architecture and governance work is more like a data warehouse project than a CRM project, which is why a data team is the right team to lead it.
Do we need Data Cloud if we already have Snowflake or Databricks?
Sometimes. Data Cloud is best when activation into other Salesforce clouds and Agentforce is the priority. The warehouse is best for analytics and AI training. We help you decide where each layer fits.
How does Data Cloud relate to Customer 360 and Genie?
Data Cloud is the current product name. Customer 360 was the brand. Genie was an earlier internal codename. They are the same thing.
How long does a Data Cloud implementation take?
A focused first-activation build runs 8 to 12 weeks. A full enterprise deployment with multiple data spaces, identity resolution, and warehouse integration typically takes 16 to 24 weeks.
Request the 30-day Analytics Truth Audit to scope this engagement for your environment.